Beosound
PROJECTBEOSOUND FOCUS

Beosound
Focus.

CMU · 51-343 Product Design 3 Studio
December 2023
OVERVIEW

Design the brand before you design the product.

Beosound Focus is a speculative desktop speaker concept developed through close analysis of Bang & Olufsen’s visual language — surface continuity, restrained CMF, and the quiet ceremony that defines the brand.


The form is sculpted around its acoustic intent: a continuous housing wraps a forward-facing driver, with materials and detailing chosen to read as B&O from across a room.

Course
51-343 Product Design 3 Studio
Institution
Carnegie Mellon University
Type
Individual project
Duration
~5 weeks
Finished
December 2023
Significance
  • Sound
  • CMF Design
  • Surface Modelling
  • Design Language Analysis
  • Fusion 360
  • Keyshot
Speculative project — not affiliated with Bang & Olufsen.
01LANGUAGE → FORM
Bang & Olufsen design-language analysis poster
Analysis
Beosound Focus, final hero render
Final render
Brand-language analysis · resulting hero render
02INSPIRATION → CONCEPTS
Bang & Olufsen inspiration imagery — material and form references
B&O inspiration · material and form
Early concept sketches and CMF studies for the Beosound Focus
Concept sketches · CMF studies
03CMF + DETAIL
Close-up detail of the Beosound Focus
Material edge · CNC aluminium to woven textile
Side profile of the Beosound Focus
Profile · continuous wrap
Functional prototype of the Beosound Focus, front view
04 · Functional prototype · serving as home audio
Functional prototype — front shield detail
Front shield detail
Functional prototype — side opened
Side opened · electronics housed within
Beosound Focus in a desktop context
05 · In context · desktop scale
Presenting Beosound Focus at CMU School of Design
Final critique · CMU School of Design

A speculative B&O speaker, designed brand-first.

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